Tag Archives | turning 65

Death of the Sales Meeting

Many insurance agents rely heavily on conducting group meetings to grow their sales numbers.  Why?  It is possible to present products to many people at one time, saving in travel expenses and appointment times.  However, we are seeing a consistently lower return for agents in the Medicare market from these types of meetings. Why are […]

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When to Drop Turning 65 Leads

With many agents targeting the Turning 65 market through direct mail marketing, one of the key questions that we get is about when to send these lead mailers.  While is there is no hard and fast rule about this, we’ve found that there have been some common factors to agents who’ve had success in converting […]

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